Whilst not possible to log in to Windows 10 Enterprise with a standard Microsoft account during the installation process, it is possible to retrofit Windows 10 Enterprise to allow login via a standard Microsoft account.

When installing the OS, create a local account (e.g. Ade)

Once Windows has installed, use the following procedure to replace the local account with your Microsoft Account:

1. Go into the settings app and choose Accounts
2. Select Your account
3. Select Sign in with a Microsoft Account
4. Enter your Microsoft Account’s username/password
5. Verify the device using the PIN number or email process

Done!